THE PROBLEM FOR BRANDS
Digital Marketing in it’s traditional format, through agencies, doesn’t work. Brands have enormous difficulty finding their consumers and identifying new customers. Consumers are inundated with ads they don’t want and don’t engage with. Without real engagement, from real people, brands are unable to build the emotional connection with their end consumer, necessary to sell their product.
THE STATISTICS
Fake Traffic:
52% of all web traffic is not real*
Inability to Reach the Consumer:
65% of online ads receive no views**
Low Viewership:
Only 9% of all ads are seen for at least 1 second**
Only 4% of ads are seen for more than 2 seconds**
“Fraud losses for 2017 are estimated to be $6.5 billion globally”
2018 FBI INVESTIGATION INTO MAJOR AD AGENCIES
As of April 2018, the US Federal Bureau of Investigation launched a probe into US media-buying practices. The investigation was spurred in part from a study conducted by K2 Intelligence in 2016, bringing to light many non-transparent business procedures and transactions across major agencies. Read the Full Report