PRECISION

A Digital Branding and Direct Marketing Agency

THE INTERNET HELD THE PROMISE OF A BETTER WORLD

THE OPPOSITE HAS HAPPENED

Brands have enormous difficulty finding their consumers online. 

Consumers are inundated with ads that are irrelevant to them and therefore don’t engage.

Without engagement, brands are unable to build an emotional connection with their end consumers.

E-commerce has not grown to its full potential for brand direct. 

THE STATISTICS

  • Fake Traffic:

    • 52% of all web traffic is not real*

  • Inability to Reach the Consumer:

    • 65% of online ads receive no views**

  • Low Viewership:

    • Only 9% of all ads are seen for at least 1 second**

    • Only 4% of ads are seen for more than 2 seconds**

source:

*Aimia, 2016 (Marketing Week). **Imperva Incapsula Report, 2016

 

DIGITAL MARKETING MADE EASY AND EFFECTIVE

At PrecisionX, we deliver on the promise of the internet: making it easier for consumers to find the products and services they desire, in order to solve their pain points and make their lives more convenient.

ETHICAL PREDICTIVE MODELING

PrecisionX applies all the power of predictive modeling to real behavioral data, in order to identify your total addressable audience and divide that audience into target market segments.

DATA-DRIVEN CREATIVE

Because real behavioral data drives our creative, PrecisionX strategically develops emotional storytelling to resonate with the Behavioral DNA of each target market segment. 

TRANSPARENT ATTRIBUTION

PrecisionX’s ability to track consumer behavior along all touch points through to purchase, allows us to provide proof that our creative branding and digital, direct marketing methodology drive sales for your brand.


EFFECTIVE FOR BOTH B2B AND B2C

The PrecisionX marketing methodology works for companies who target both businesses and the end consumer.

Studies suggest that, year after year, less than 60% of web traffic is human.
— New York Magazine, 2018