PRECISION

A Digital Branding and Direct Marketing Agency

Andy Russell, CEO

Andy is a digital media, ad tech, marketing tech, and data science innovator and pioneer as well as a self-taught Behavioral Economist.

He has invested in, incubated, or run over 50 technology companies, including: Daily Candy, Thrillist, Tasting Table, Idealbite, PureWow, Zynga, Betaworks, Business Insider, Sailthru, RapLeaf and LiveRamp, SpongeCell, AdRoll, and Bounce Exchange. He is the Founder and Chairman of Trigger Media, InsideHook and Fevo. He was also a founding partner with Bob Pittman in the private equity firm, Pilot Group and the co-founder of one of New York’s “hot spots”, Restaurant/Lounge, Moomba.

Andy is Chairman of Treat House (edible custom treats for gifting, e-commerce and retail) and sits on the board of the Mount Sinai Department of Child and Adolescent Psychiatry, and the Advisory Council for the NY Stem Cell Research Foundation. Andy is also the founding Chairman of BUILD, New York, has been the keynote speaker at the Prentice School, a school that specializes in teaching students with dyslexia, and recipient of Network 20/20’s Global Leadership Award. He is also a former board member of the DMA (Data & Marketing Association).

Andy graduated from Cornell University where he pursued a degree in Abnormal Psychology. He then went on to graduate from Columbia Business School.