Strategy

Now based in New York, Brando is a change agent, futurist and ecopreneur. Born in Switzerland and raised in Rome, his international education was oriented towards economics and cultural anthropology. In 1978 Crespi started BC&A, a full marketing and communications company, was responsible for the initial launch of Rodeo Drive and of the Hard Rock Café, and opened the Los Angeles franchises for Fendi, Pratesi and Versace. In 1991 he moved to Paris to focus on international advisory and non profit projects. As the co-founder of Pro Natura International, he was responsible for prize-winning developmental projects in 64 countries and 11 biodiversity expeditions.

Creative Director

For the past 20 years, Chiyoko’s career has been driven by perfecting the combination of technology and marketing to drive businesses’ growth. She worked 6 years at Calvin Klein, managing the original team that launched the brand’s first e-commerce site and first social media; in her time there, the company grew from $3B to $6.5B due to online sales and digital strategy. From there, Alexander Wang recruited Chiyoko to start his Marketing & E-commerce department and revamp his digital strategy. Prior to fashion, Chiyoko worked at ad agencies McCann and Havas, helping brands like J&J, Volvo, and GlaxoSmithKline navigate the bridge between online and offline.

Data and Media Buying

Ben is a graduate of Princeton University where he majored in Mathematics and was a member of the Men’s Heavyweight Crew. At Princeton, his independent work focused primarily on machine learning algorithms, culminating in a senior thesis titled “Variational Autoencoders: Finding a Foundation for ML Advances in Density.” Prior to PrecisionX, Ben headed a startup mobile app development company built to analyze rowing machine data.